The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Client Rankings
at&t
Client
Title
Category
Award
Points
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Online Branded Entertainment / Short-form
Points: 15.0
Infuse Screen Test
Agency: BBDO / New York
Client: AT&T
Category: Interactive Advertising / Banners - Dynamic - Campaign
Points: 15.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Branded Applications / Branded applications
Points: 10.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T
Category: Online Films & Video / Video Remixes/Mashups - Single
Points: 5.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T
Category: Online Films & Video / Music Videos
Points: 5.0
Shout From the Mountain Integrated Campaign
Agency: BBDO / New York
Client: AT&T
Category: Social Media / Best Use of Social Media
Points: 5.0
You've Got a Case
Agency: BBDO / New York
Client: AT&T
Category: Social Media / Best Use of Social Media
Points: 5.0
Spider
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Single
Points: 5.0
Infuse TV Campaign
Agency: BBDO / New York
Client: AT&T
Category: Consumer Television / :30/:25 - Campaign
Points: 5.0
"Up All Night" Fan Montage Video
Agency: BBDO / New York
Client: AT&T
Category: Branded Content / Music Videos
Points: 5.0
Client:
AT&T
Title:
You've Got a Case
Category:
Online Branded Entertainment / Short-form
Award:
2012 Branded Entertainment Silver Pencil
Points:
15.0
Client:
AT&T
Title:
Infuse Screen Test
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Award:
2012 Interactive Silver Pencil
Points:
15.0
Client:
AT&T
Title:
You've Got a Case
Category:
Branded Applications / Branded applications
Award:
2012 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Video Remixes/Mashups - Single
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
"Up All Night" Fan Montage Video
Category:
Online Films & Video / Music Videos
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Shout From the Mountain Integrated Campaign
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
You've Got a Case
Category:
Social Media / Best Use of Social Media
Award:
2012 Interactive Merit Award
Points:
5.0
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Points:
5.0
Client:
AT&T
Title:
Infuse TV Campaign
Category:
Consumer Television / :30/:25 - Campaign
Award:
2012 Advertising Merit Award
Points:
5.0